Les Gold

Les Gold, 2019 Dixie Pawn Convention Keynote Speaker
Les Gold
Pawnbroker, Bestselling Author, Speaker

Keynote Presentation: Telling the Story of Your Pawnshop

Sat., March 23, 9 a.m.–10:15 a.m.

Les Gold Professional Bio

Les Gold is the patriarch of the family behind American Jewelry & Loan in Detroit. In over five decades of pawnbroking, he has learned invaluable business lessons not available in any business: buying, selling, negotiating, managing employees, dealing with customers, advertising, tracking trends in technology and fashion, and predicting the economy’s ups and downs.

Becoming a reality television personality was not something that Les predicted, but he has embraced it with gusto. Hardcore Pawn has broken numerous audience records including launching as the No. 1 unscripted program in its time period among all basic cable networks for adults and men 18-49, as well as total viewers.

This increased visibility and notoriety has catapulted him into speaking engagements, sales training seminars, even a TED talk. Further, he engages in product endorsements, commercials, and charity appearances. He has been sought for comment on Detroit’s financial troubles for media outlets such as The Detroit News, The Huffington Post, TMZ, and Fox Business.

Les is known for his easy-to-remember negotiating tips, which are often the topic of his media appearances including: The Today Show, Yahoo! Financially Fit, Good Morning America, Inc. Magazine, CNN Your Money, Forbes Magazine, and more. Learn more about Les Gold at his Wikipedia page or www.pawndetroit.com.